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Fosun Fashion Group Forms Strategic Alliance with Baozun, Activation and Other Industry Partners to Capture Untapped Potential in Luxury Sector
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Fosun Fashion Group is a global luxury platform owning Lanvin, Wolford, St John and Caruso
Baozun is China's leading brand e-commerce service partner and Activation Group is China's leading integrated marketing solutions provider
With more than 50% of global luxury purchases expected to come from Chinese consumers by 2025, the strategic alliance formed to maximize partners' brand operation, omni-channel, marketing and financial expertise
Baozun and Activation both become minority shareholders in Fosun Fashion Group
HONG KONG and SHANGHAI, April 28, 2021 /PRNewswire/ -- Fosun Fashion Group (Cayman) Limited ("Fosun Fashion Group" or "
ChinaShanghaiHong-kongFranceChineseVincent-qiuJoann-chengSteve-lau-kam-yiuFosun-fashion-groupStock-exchange-of-hong-kongLaliga-clubBaozun-incActivation Group Forms Strategic Alliance with Fosun Fashion Group
Both Parties together with Baozun and Other Strategic Partners will Capitalize Jointly on Emerging Demand for Luxury brands in China
HONG KONG, Apr 28, 2021 - (ACN Newswire) - A provider of integrated marketing solutions in Greater China, Activation Group Holdings Limited ("Activation" or the "Company", collectively, the "Group", HKEX: 9919.HK) today announced a strategic alliance with Fosun Fashion Group (Cayman) Limited ("Fosun Fashion Group" or "FFG"), a subsidiary of Fosun International Limited (HKEX: 00656.HK), to capitalize on the emerging demand for luxury brands in China.
FFG manages a portfolio of heritage brands covering a full spectrum of fashion luxury categories, and it is one of the first movers to create a global luxury fashion group in China. FFG's current brand portfolio includes Lanvin, Wolford, St. John and Caruso. The consortium aims to serve the ever-changing global luxury market by developing a top-tier ecosystem to promote additional operational value in China. To create such unique fashion ecosystem, FFG has also allied, apart from Activation Group, with leaders along the fashion value chain, such as Baozun Inc. (NASDAQ: BZUN and HKEX: 9991), a leader and a pioneer in China's brand e-commerce service industry, and other seasoned industry players that can bring different strategic values in their respective fields to this ecosystem.
ChinaShanghaiHong-kongFranceChineseJoann-chengSteve-lau-kam-yiuActivation-group-forms-strategic-allianceFosun-fashion-groupStock-exchange-of-hong-kongLaliga-clubBaozun-inc