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one year ago, after the invasion of ukraine, thatjumped to $2.33 a pound. and in march this year it was trading at around 1.68. so somewhere between the two, but it s still 80% more than pre covid price. add to that the increasing cost of energy, and it s a challenge, a big challenge for big coffee companies to think about how they pass on the costs to their customers who are thirsty for their morning cup of go gojuice. so i ve been catching up with the big boss of lavazza, the iconic italian coffee giant antonio varavella. a real pleasure having you on the show. and antonio, let s start with this, because this week s show, we ve been talking about how difficult it is for companies to to set prices. and we ve seen coffee bean prices go up quite a lot. so i m just wondering, antonio, how have you dealt with that when it comes to setting your prices? i think that all the industry faces very, very huge cost increase. and also remembering that a company like us is buying in dollars at the

11 6832 33Big boss of lavazzaCoffee companiesMorning cupGo gojuiceCoffee bean pricesLand antonioCoffee giant antonio varavellaCost increaseStock marketNew york