WEDNESDAY, MAY 12, 2021. BY TED RIEGER.
Some Lodi winegrape growers are reporting grapevines and vineyard blocks with no vine growth or stunted vine growth this spring that appears to be related to cold injury damage experienced during an unusual cold weather event that occurred November 8-12, 2020 when overnight/morning temperatures dropped below freezing throughout most of the Lodi AVA.
Although the cold event occurred post-harvest with no impact on the 2020 crop, most vines were not yet dormant, and it is believed that vines had not become seasonally acclimated to prevent cold damage to vascular tissues. Younger and more recently planted vines were more susceptible, however, damage has also been observed in vineyards up to 20 years old.
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Lodi Winegrape Commission Extends Partnership with SommFoundation
Virtual Masterclass on sustainable winegrowing held on May 17 will be led by Elaine Chukan Brown April 16, 2021
LODI, Calif. – April 15, 2021 – The Lodi Winegrape Commission is pleased to announce its continued partnership with SommFoundation, one of the industry’s most progressive nonprofit organizations dedicated to the enrichment of wine and spirits professionals through travel, scholarships, and education. In partnership, the Lodi Winegrape Commission will provide a virtual masterclass on sustainable viticulture and LODI RULES – the first comprehensive and, arguably, most rigorous sustainability standard in the country. Participants of the virtual masterclass will have the opportunity to earn scholarships toward furthering wine education and certifications through an online timed test.
California Wines Launches Golden State of Mind Campaign in International Markets
Innovative Strategy Supports 10-Year Plan to Reach $2.5 Billion in Export Sales
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SAN FRANCISCO, Feb. 2, 2021 /PRNewswire/ Wine Institute s California Wine Export Program has launched a new global brand campaign and business strategy, showcasing California wine as a leader in sustainable winegrowing, innovation, and winemaking advancements while promoting the commitment of generations of family farmers and winemakers to producing high-quality wines. The global campaign is part of a 10-year strategy to boost export sales of California wines across international markets. The first phase aims to grow awareness and appreciation for California wines through digital advertising and consumer-focused promotions to meet wine drinkers where they are most active in discovering and purchasing wine.