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Web Standards Body W3C Rejects Google s Ad Targeting Proposal

Web standards group the W3C has said Google's Topics API ad-targeting proposal "falls short" on privacy. "We do not want to see it proceed further."

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Political Advertisers Cheer Elon Musk s Twitter Political Ad Ban Reversal

Political ad experts have given the thumbs up to the proposed policy change, but want more detail around targeting, verification, and support.

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Experts Say These Companies Will Acquire Adtech and Martech in 2023

The tough macroeconomic environment could set 2023 up to be a buyer's market for adtech and martech in areas like commerce and data consultancy.

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6 Predictions for Apple s Advertising Platform in 2023

Apple's influence over the ad industry intensified this year and will grow even more in 2023, experts predict.

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The 12 Hottest Adtech Companies of 2022

Advertising companies with expertise in hot areas like retail media and streaming TV stood out this year.

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