DDW Rooms
Virtual rooms and spaces that play with the senses enable a fully fleshed out digital platform by Vruchtvlees for Dutch Design Week.
Responses by Vruchtvlees.
Background: Held by the Dutch Design Foundation (dutchdesignfoundation.com), Dutch Design Week celebrates the designers and creatives from the Netherlands, and its digital platform focuses on making Dutch Design Week relevant at all times. In close collaboration with the foundation since 2017, we’ve created new ways for Dutch designers to connect and interact with manufacturers and visitors.
So when the Netherlands entered lockdown in March 2020 due to the COVID-19 pandemic, we realized that the actual physical festival might be at risk, and we needed to look at alternative, virtual scenarios. Our starting point was a hybrid event; we wanted to create an online environment where you could have a taste of what the festival was going to be like. However, at the time, it was not our intention to replace the offlin