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With a rising demand for such services, lifestyle brands such as Privilee, which offer access to hotels and their facilities in exchange for a monthly membership, have amassed a loyal following.
Jennifer Crowther, who works for the British Mums website, says she signed up for Privilee after hearing positive reviews from other parents in the online community.
“In the summer of 2020, they were having a special three-month offer. Considering the circumstances, we signed up as a family. We found that it was good value for money as it allowed us to explore the UAE more at a time when we weren’t able to travel.”