In the dynamic landscape of the Indian food and beverage (F&B) market, Paper Boat, a brand under Hector Beverages, has been a refreshing presence with its unique array of fruit-based drinks and snacks. Founded in 2010 by former Coca-Cola executives Neeraj Kakkar and Neeraj Biyani, the startup has garnered attention for its innovative products and nostalgia-infused marketing campaigns.