Page 45 - Launch Location News Today

Product Launch Location: Netherlands Packaging Substrate / Materials: Packaging Substrate: Cardboard & Cello Decoration: Four colour process with two spot colours (one metallic ink), emboss, deboss, gloss varnish, soft touch varnish Walker’s Shortbread was founded in 1898 by Joseph Walker. Still family-owned and still baked using Joseph’s original recipe, their famous shortbread is now sold in over 100 countries. Our new brand positioning – Scotland at its finest – provided th...

Packaging Substrate / Materials: Glass Bottle, Holographic Foil A futuristic "space" design using innovations was created to strengthen the brands position in the area of modern technologies and support the product UTP (a cap with unique filtration). The unusual throat of a specially designed bottle looks as a whole with the InCap Fresher cap, visually enlarges it, being harmoniously inscribed to shaping lines. Debossing “HI-TEC FILTER” on the rim supports the cap as well. The gradual cur...

Printing Process: Flexography The task of Chernogolovka was to create and bring to the market a carbonated drink that could compete with such giants as Coca-Cola and Pepsi. Solution: We started creating package for a new brand by researching the target audience and visual codes that fit into their daily life. Young people strive for new experiences and experiments, easily switch between brands, like to try unusual flavor combinations and prefer bright products that look spectacular on ...

Development of packaging for goat milk ice cream with natural composition. I wanted to highlight the packaging with a color scheme, choosing white and reinforcing the idea with a bright illustration. The main character is a goat, as the ice cream is made from goat milk. Each goat has an ice cream hairstyle that differentiates the taste. The illustrations turned out to be very lively, vivid and memorable.

Design: Therefore Design Pvt LtdLocation: IndiaProject Type: ProducedClient: Vadilal Industries LtdProduct Launch Location: IndiaPackaging Contents: Ice Cream, Badam Milk, Bakery, Lick Lock, Frozen MithaiPackaging Substrate / Materials: Plastic, Tin, Paper Objective: Our research of the then prevalent Quick Treat packaging and the ice cream market had shown that the brand lacked a dis...

Printing Process: Digital printing, tactile varnish, foil stamping Every winery, large or small, has a story to tell. And this story can be quite rich and symbolic even if it takes not decades or centuries, but only a few years. Domeniile Vorniceni is a perfect example of that. Founded in the small village of Vorniceni on the site of an abandoned Soviet wine plant, this winery has managed to combine the talents of people from different areas, and make a name for itself on the local market i...

Printing Process: Texturized Hot foil stamping and 3D embossing It takes its name from the wife (Joana Rigau Ros) of the founder, José Oliveda Casanovas, a genius and promoter in the creation of the winery in the middle of the civil war. A blend of Cabernet Sauvignon, Red Grenache and Merlot that grow in 30-year-old vineyards planted in dry, mineral and rocky terrain where sandstone and some pieces of slate predominate. Intense and captivating character.

Packaging Contents: Wine Grape Abduction Company is the story of extraterrestrials who, in secret missions on planet Earth, abduct the best crops in vineyards and take them into their extraterrestrial laboratories to process them into terrestrial wine drinks. Every autumn, 3 times a day, they seize the crops of the best Ptuj vineyards and turn them into extraterrestrial wine masterpieces in hidden missions. According to the testimony of winemaker Peter Gönc, we painted the memory of t...

Packaging Substrate / Materials: Paper Printing Process: Deboss/Emboss, Foil Stamping, Matte Lamination Skinclub is an Australian cosmetic clinic that is a leader in dermal fillers and non-invasive treatments. Taking on the development of a new brand identity, website and packaging suite design for its new eponymous aftercare line, designer Ryan Romanes approached Porter Packaging to assist in bringing this multi-touchpoint project to life. The print & packaging concept spanned various...

Packaging Substrate / Materials: Plastic Bottles Creative agency Free The Birds reveals its latest work for global life sciences company Bayer which has recently launched a new range, Bepanthen Derma, for the daily management of dry skin. New branding, 2D and 3D packaging designs, typography, illustration, tone of voice and photography bring together Bepanthen’s 75-year heritage and proven efficacy with familiar category codes and semiotics from the cosmetics space – positioning B...