Page 59 - Launch Location News Today

Printing Process: Rotogravure In line with its image as a category disruptor, LuvIt has realized that candies were not just for kids. Load them up with masala (sweet, spicy and tangy flavors) – dial up the piquant factor – and the adults come flocking! Chatku was our answer to making candies that talked (or in some cases, sang!) to kids and adults alike – with its array of fruit-based characters that were hip, trendy and completely on point. The end result – a design that delivers g...

Printing Process: Digital The year 1868 is special to the Tata group – it was the year the group was founded and in 2018, Tata Global Beverages celebrated the Tata legacy with a limited edition collection of specially curated tea blends first unveiled at the World Economic Forum (WEF) in Davos, Switzerland. This is how the 1868 series of teas was born. Icarus has worked closely with the Tata team since the inception of the 1868 brand. Today, 1868 by Tata Tea is a specially curated ra...

Printing Process: Offset Through its collection of monovarietal wines, Eguren Ugarte proposes to bring the main Rioja grapes closer to the consumer in their maximum essence. A way to discover the characteristics and singularities of each grape. The design of the label responds to this idea, the grape variety is the absolute protagonist at a first glance, but reserves details that require an attentive look, a simple but careful and detailed label. To accentuate the didactic charact...

Printing Process: Flexography Tamara is a company based in Abovyan, Armenia specializing in producing high-quality dairy products. Task: We were tasked with creating a name, logo, and package design for their new sweet cottage cheese product line. Target audience: 5-13-year-old boys and girls. Challenges Based on the target audience we wanted the product line to communicate one core message "make healthy eating fun and playful". Our first challenge was to elevate the simpl...

Packaging Substrate / Materials: Aluminum Energy drink brand, Rockstar® reignites consumers around the world with an emboldened look and attitude, and the unveiling of its new international platform, ‘Life is Your Stage.’ This marks the first major international effort for Rockstar since its acquisition by global food and beverage leader PepsiCo in 2020, with the company accelerating the brand’s expansion into new markets with a goal to more than double its geographical footprint ove...

Printing Process: Digital printing Studio Unbound and Popcorn Shed continue with their working collaboration with the latest edition to the MiniPop! range: Vegan Maple Bacon. This is a shining example of what Studio Unbound strives to have with all of their clients, an established partnership that continues to help businesses grow and flourish. Popcorn Shed is a young, fun and innovative business that is taking the popcorn world by storm. Their gourmet popcorn is handcrafted throu...

Packaging Substrate / Materials: Glass, plastic Printing Process: Digital printing The Mama Au is a brand focused on creating organic, natural, and Manuka honey-infused skincare products for anyone who has been diagnosed with a chronic auto-inflammatory skin condition. It has become The Mama Au’s primary mission to bridge the gap between Hidradenitis Suppurativa and peace of mind. Due to a lack of products tailored towards people who suffer from HS, Anjel Marii created a wholesome product...

Design: Designer DeskLocation: IndiaProject Type: ProducedClient: Bawaji foodsProduct Launch Location: IndiaPackaging Contents: SaucePackaging Substrate / Materials: PlasticPrinting Process: Digital printing This is Culinary sauces packaging. basically designed for reeveal brand of bawaji foods. it's a very unique shape bottle design in the sauce & beverages industry. The product loo...

Product Launch Location: United States Packaging Contents: Liqueur Printing Process: Offset Blue Ridge Spirits & Wine Marketing came to CF Napa to develop the custom bottle and packaging design for a new high-end French liqueur brand. This sophisticated liqueur created with berries and flowers was named Fleur Charmante, French for “charming flower.” The packaging needed to capture the special qualities of the drink and look beautiful on a back bar without sacrificing the ease of use by ...

Packaging Substrate / Materials: Can, Paper Printing Process: Offset printing Company specialized in the distribution and marketing of canned seafood products. The concept of the packaging is based on the metaphor that refers to the optimistic or pessimistic reflection of a glass half full or half empty of water. This experiment aims to bring us closer to the particular vision of the events that occur in our daily lives, and to place us in front of our own vision of all the things that...