Brands pay big bucks to have the right to name a stadium or arena. But according to John Fortunato, a media management professor at Fordham University, it’s not all about the direct advertising dollars.
In The News is a roundup of stories from The Canadian Press designed to kickstart your day. Here is what's on the radar of our editors for the morning of May 17 . What we are watching in Canada .
In The News is a roundup of stories from The Canadian Press designed to kickstart your day. Here is what's on the radar of our editors for the morning of May 17 .