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Last modified on Fri 18 Dec 2020 12.22 EST
The pandemic has revived many things: knitting, baking and even Fleetwood Mac’s Dreams. The increase in “nostalgic consumption” has had a knock-on effect for fashion too. Since March, there’s been an increase in “soft-talgia” items such as Juicy Couture tracksuits and even Ugg boots. There has been a massive 95% increase in searches for velour tracksuits and a 15% increase in searches for Ugg boots, according to Pilot Fish.
In October Kim Kardashian launched a range of velour tracksuits. Timothée Chalamet has also been seen in a pink Juicy Couture hoodie in US GQ and Dua Lipa in a lime green one on Instagram.