5 minutes with. 24 Add to collection
DDB Colombia’s President and CCO on his drive to show the world Colombia s creative prowess
John Raúl Forero is passionate about advertising – and more specifically, he’s passionate about Colombian advertising. It’s a local industry that emerged from incredible hardship and challenges to be one of Latin America’s creative hothouses, buzzing with ideas and talent. Over 28 years, he’s seen the creative scene flourish and he sees growing the country’s creative reputation as a responsibility he shares with other agency leaders.
There’s more progress that he’d like to see in the industry – innovation and channelling creative firepower towards clients’ deep problems, for example. He’s a creative leader with strong opinions – don’t get him started on the ‘advertising awards debate’! - and as a network guy, he says the blossoming indie scene fills him with excitement.
Behind the Work 29 Add to collection A Discovery channel documentary broadcast across Latin America unlocked a stunning landscape with a history of danger and violence. Commonwealth/McCann s Samuel Estrada chats to LBB’s Laura Swinton about an ambitious branded entertainment project
Lockdowns across many parts of Latin America have made travel something that most people can just fantasize about, but a new documentary broadcast on Discovery Channel is proving to be the adventure fix that viewers need.
‘Finding the New Roads of Colombia is the brainchild of the team at Commonwealth/McCann Colombia and a project that was two years in the making for their client, Chevrolet. It explores Caquetá, one of the most biodiverse regions in the country, and a gateway to the Colombian Amazon Rainforest. It’s also one of the least explored territories in the country as it was a place historically held by the FARC guerrillas, associated with violence and kidnappings.
Trends and Insight 6 Add to collection
DDB Worldwide s CEO talks to LBB’s Laura Swinton about launching a new brand position, gluing the global community together, and turning the network into a talent magnet
When Marty O’Halloran was first offered the position of CEO of DDB Worldwide, he told John Wren that if he was going to take the job, he was going to make changes. And since starting in earnest in August, he’s lived by his word – and brought the 10,000-strong global network along with him.
This week, the DDB leadership has shared that change with the world. Hearteningly, the network has proven its belief in the power of creative advertising by making a creative campaign for itself.
5 minutes with. 159 Add to collection
Wunderman Thompson Chile’s VP of creative on how punk opened up a love of writing, how Chile is opening up on social justice and why Sponge Bob is a creative hero
Samer Zeidan is leading his creative team with the boldness and passion of punk. A quick look at the work that’s come out of Wunderman Thompson Chile over the past two years reveals an unapologetic frankness and openness of heart. Whether it’s the musical expressiveness of campaigns for the Chilean soccer channel and Nescafe, or creative that embraces the on-the-ground reality of protest and social justice movements.
Little Black Book, McCann Worldgroup Latin America & Caribbean President talks to Laura Swinton about creativity and ecommerce across the region and helping clients navigate the political, economic and psychological realities ahead