Page 7 - Layla Smith News Today

But we could have been quite cynical. we could have gone in and said, "lets always play that trick, "lets always give them pink or green or purple "when they dont want it." but, actually, we didnt. actually i think thats the key, hopefully, to it sustaining an audience. layla, you mentioned the cube coming back later this year and, as you say, it had the £1 million specials aired last year. again, for those who havent seen it, what does phillip schofield guide the viewer through on a typical ep...

Clive will do anything but... that was too much fun. i went to america in may asked me if i would do a show behind the desk. —— and they asked me. i cant get anything five minutes. i need to move in. that doesnt exist any more. i suppose i was getting at weve talked about rebooting programmes, but do people in front of the camera have to acknowledge the need to reboot as well? if i was doing more, but im not that interested. these were movie stars with skills, and the thrill of spending time...

Layla smith is head of objective media group, part of the tv giant all3media and, before that, she was controller of entertainment at itv. i mean, layla, youre looking after a huge selection of programmes at objective. what are your big hits at the moment? well, like what were talking| about, one of the big things, was bringing the cube| back after many years. so, it was off air for many. years and we bought it back last year in october. it was a £1 million - cube with new gameplay. its back ag...

Back an old format that is really _ back an old format that is really attract. _ mark you have both conditions and pitched, so you sit on the other side. yeah, i have. i think layla said it perfectly. youre looking at safe bets and looking to innovate. if someone presents something to you that is familiar, that will pr itself in the way that changing rooms has, or that have a ton of celebrities in, they are all shorthand, they are all shortcuts to get an audience to you. that doesnt... youve sti...

Been quite cynical. we could have gone in and said, "lets always play that trick, "lets always give them pink or green or purple "when they dont want it." but, actually, we didnt. actually i think thats the key, hopefully, to it sustaining an audience. layla, you mentioned the cube coming back later this year and, as you say, it had the £1 million specials aired last year. again, for those who havent seen it, what does phillip schofield guide the viewer through on a typical episode of the cube?...

On im a celebrity who are more rounded, more realthan they thought and that i becomes part of their career. and some people dont reveal a different side i of their selves. but it all stems definitely. from the sort of interviews that rubys has been doing. where you really peel back the layers — let stay with you because all given us some context to the programs were talking about. layla, we are in this period where i mentioned some names where there are clearly others that are coming back or a...

Yes, i think it definitely does. i absolutely dont think its the only reason. ive done a lot of programming. i commissioned a number of broadcasts. im really interested in this area. we took the decision to take changing rooms out and present it to channel 4 with some money attached. ive pitched other ideas with a tonne of money attached. and broadcasters have still said no. it doesnt matter if it is a good idea, they might be making a saving. layla knows this from itv. the risk you run in terms...

I think that crest might changel now because i think covid made people more risk—averse. thats all we have time for today. thank you to all my guests — ruby wax, clive tulloh, layla smith and mark sammon. the media show, back at the same time next week, so thanks very much for watching and goodbye. saturday shaping up to be the sunniest day of the weekend, they will be some cloud around northwest scotland, some coastal parts of eastern scotland, quite a bit of cloud in england to begin the d...

Other side. . yeah, i have. ithank to set it -- layla _ other side. . yeah, i have. ithank to set it -- layla said _ other side. . yeah, i have. ithank to set it -- layla said it _ to set it —— layla said it perfectly. youre looking at safe bet and looking to innovate. if someone presents something to you thatis someone presents something to you that is familiar, that will pr itself in the way that changing rooms has, theyre all short cuts to get an audience to them. youve still got to deliv...

It all stems definitely from the sort of interviews _ it all stems definitely from the sort of interviews that - it all stems definitely from the sort of interviews that rubys i it all stems definitely from the i sort of interviews that rubys has been _ sort of interviews that rubys has been doing _ sort of interviews that rubys has been doing leit— sort of interviews that rubys has been doing-— been doing. let stay with you because all — been doing. let stay with you because all given _ b...