2021-05-24T14:40:41Z
One of the stranger social media-driven phenomena of recent years has been the embracing by hip young kids of Le Creuset. For whatever reason, Tiktok users cannot get enough of the brand s pans, accessories and – above all – its casserole dishes. Or Dutch ovens as our American pals for some reason insist on calling them. This is a weird choice of name because Le Creuset is a French brand. And I can assure you, the French think about as much of Dutch cuisine as they do of British cookery.
At first I assumed this Millennial love for expensive pans was some sort of ironic affectation, but, as with most things Millennial, it turns out to be a painfully sincere position. Perhaps Le Creuset is seen as some sort of symbol of adulthood and having arrived .
2021-05-25T08:00:43Z
Air purifiers are massively popular right now, post-Covid. Can we say post-Covid yet? Okay, let s go with during Covid . People have been stuck at home, and they are naturally more worried about their health than usual. It s a perfect storm for air purifier brands to cash in on and, to their credit, they assuredly have.
Lately, even I’ve been thinking about the air in my home a lot more than I used to, but it is
as a result of using air purifiers. This is the opposite way around to how it s meant to work.