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Mikros MPC shares insight into it s work for France Television idents announcing the programs of the channels dedicated to the Olympics
March 2020 – as the sanitary crisis was hitting the world, the International Olympic Committee (IOC) announced the rescheduling of the Games of the XXII Olympiad in Tokyo, four months ahead of the opening ceremony. At that time, the teams at Mikros MPC were well advanced in the creation of a new TV ident for France Television, to announce the programs of the channels dedicated to the Olympics.
Project lead and producer, Hugues Allart, Mikros MPC, instantly recognised the great creative potential of the film: “As soon as I saw the “Sumo” brief by MullenLowe France, I fell in love. The objective was to honor the Japanese culture, the values of the Olympics and the new disciplines that would debut at the Summer Games, such as skateboarding, mountain climbing, basketball, surf. All of this in a full 2D an
LemarchandAquitaineFranceJapanTokyoJapaneseOlivier-desmettreMathias-lachalAntoine-colinEric-rinaldiVincent-venchiaruttiSandrine-han-jin-kuangIt’s probably a good thing that I was only allowed to witness
Ratchet & Clank: Rift Apart remotely. Had it been presented on a local PS5, Insomniac would’ve needed an Omni-wrench to pry me away. Honestly, you know a game is good when it’s compressed by streaming, is only arriving in non-HDR/1080p, and it
still blows your hair back.
But you know what? Let’s put a quick pause on the praise. There’s some bad news I need to get out of the way first.
During all the wow-factor of experiencing never-before-seen moments in
Rift Apart, something was still gnawing at the back of my mind. These adventures sure seemed fun and quirky, but they were not nearly… Qwarky enough.
TexasUnited-statesJim-wardCopernicus-leslie-qwarkRick-sanchezLindsay-thompsonMike-dalyPixarRift-apartCaptain-copernicus-leslie-qwarkCaptain-qwarkLead-animator