My name is jim firewood on the executive Vice President of the Richard Nixon foundation. Welcome to the nixon levers 2020 rate authors series hosted by hewitt. Like to start by thanking of all for participating in todays program, especially those of submitted questions for our guests to answer bird everyone watching tonight is providing a tremendous amount of support for the Nixon Library as we closed as an institution for six month months. I encourage you to sign up for nixon membership and to visit that go to Nixon Library right after this program ends. Today, our ghastly son son of the president of the united states, a member of the first family, donald trump junior but hes executive Vice President of the Trump Organization looking too expand the retail wealth and real estate portfolio. Hes ever seen a number of projects starting in family 2001 he is now leading global acquisitions today mr. Trump is joined by hugh hewitt. Host of the hugh hewitt show nbc contributor annie Washingto
Good afternoon and welcome to the Richard Nixon president ial library and museum. I am the executive Vice President of the foundation. Welcome to the 2020 Great American author series. Id like to start by thanking you all for participating in todays program especially those that submitted questions. All watching or providing a tremendous amount of support to the library as we have been closed for six months. I encourage you to sign up for a membership and to do that, visit Nixon Library. Com after this program and. Today our guest is the son of the president of the United States from the first family, donald trump junior, executive president of the organization working to expand the retail and commercial real estate portfolio and overseeing a number of Organization Development projects and is now leading the company. Mr. Trump is joined today by hugh hewitt president of the nixon foundation,. Host the network and nbc contributor and Washington Post contributing columnist. Welcome to th
Traditional constitution and his critics. To watch the rest of this Program Visit our website , booktv. Org. Click the afterwords tab to find all previous episodes. Good afternoon. Welcome to the Richard Nixon president ial library and museum. My name is jim byron im and im executive Vice President of the Nixon Foundation. Welcome to the Nixon Library 20 20 Great American authors series. Id like to start by thanking you all for participating in todays program especially those who have submitted questions for our guests. Everyone watching tonight is providing a tremendousamount of support for the Nixon Library. As weve been close to the institution for six months and id encourage you to sign up for a Nixon Foundation membership and to do that visit Nixon Library. Com after this program. Today our guest is the son of the president of the united states, a member of the first family trump junior. These executive Vice President of the Trump Organization working to expand the retail hotel po
Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time were declaring the Business Model wasnt to sell products but ideas, the lifestyle, sense of belonging the that they could then extend into kind of selfimposed cocoons and sell everything as long as it was branded with this logo. They were the first one to do this. They didnt ever own their factories and this was the main thing i learned when i was researching is that there was a relationship betw
The corporate world and had he first kind of fullblown lifestyle brands, which is an idea we all take for granted now, but these were companies that for the first time were declaring that their Business Model was not to sell products but to sell ideas, a lifestyle, a sense of belonging, they could then extend into kind of self enclosed brants cue couldnt and nike ways to first one to do this, didnt ever own their factories and the main thing learned when i was researching no logo is there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas, to get adds into places that had never had ads before, like schools, to cobrand with every like Music Festivals and so on. There was an inverse relationship between that aggressive marketing and the cutting good jobs on aufner the economy because the way that these companies were freeing up money to spend on this much more aggressive kind of Lifestyle Mark