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A growing number of toy marketers are embracing MESH \u2014 or mental, emotional and social health \u2014 as a designation for toys that teach kids skills like how to adjust to new challenges.

As more children emerge from the pandemic grappling with mental health issues, their parents are seeking ways for them to build emotional resilience. And toy companies are paying close attention.

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While still in its early phase, a growing number of toy marketers are embracing MESH — or mental, emotional and social health — as a designation for toys that teach kids skills like how to adjust to new challenges, resolve conflict, or solve problems.

As more children emerge from the pandemic grappling with mental health issues, their parents are seeking ways for them to build emotional resilience

The plan—or "gimmick," some fear—is to certify MESH (mental, emotional and social health) toys in a way similar to STEAM toys.

The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

While still in its early phase, a growing number of toy marketers are embracing MESH, or mental, emotional and social health.

As more children emerge from the pandemic grappling with mental health issues, their parents are seeking ways for them to build emotional resilience.

Amid a mental health crisis, toy industry takes on a new role: building resilience