Dove India along with NDTV presents #StopTheBeautyTest campaign that aims to motivate people to celebrate beauty in all shapes, colours, and sizes. Let us pledge to create a more accepting society where there is no one particular definition of beauty.
About The Campaign
An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process. Furthermore, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020.
This is where Dove India’s #StopTheBeautyTest campaign comes in. For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here s where the journey continues. Come, let s celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.