Alliance formed to promote tradefair business in Northern China and Tianjin national exhibition economic zone exhibitionworld.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from exhibitionworld.co.uk Daily Mail and Mail on Sunday newspapers.
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Toy & Edu China, Baby & Stroller China, and Licensing China will be offering a physical-digital hybrid fair experience this March with an online platform to support toy, baby product, and licensing companies exploring business opportunities in the region.
The virtual marketplace will go hand in hand with the physical fairs that will be held in Shenzhen from March 30th to April 1st this year.
The move follows the heightened demand for online exhibition services against the backdrop of the ongoing Covid-19 pandemic. As a result, Messe Frankfurt’s E-connect 360 will feature a series of digital solutions that ‘go beyond geographical locations and time differences’ to help boost business interaction on a global scale.