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How Barbie has sustained as one of the most successful toy brands of all time
How Barbie has sustained as one of the most successful toy brands of all time
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How Barbie has sustained as one of the most successful toy brands of all time | Analysis
From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?
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