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KPIX CBS Evening News With Norah ODonnell June 4, 2024 22:46:00

Nearly 80% increase from 2019. >> i think for a business perspective it is all upside. >> reporter:r: alllly bank rececently annouounced it i is g to spend equally on paid advertising across mens and womens sports. >> 80% of all purchase decisions in a household are made by women. right? this is who the consumer is today, and womens sports are at a tipping point of really becoming massive. >> reporter: a womens world cup with plenty to cheer for. >> i think america has grown into, you know, lovi...
Business Perspective Women S Bank Rececently Women S World Cup Purchase Decisions Tipping Point

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