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Navigating ALM Content and Putting It to Use for Lawyers and Legal Marketers with Vanessa Blum, Newsroom Innovation Director
In this episode of On Record PR, Gina Rubel goes on record with Vanessa Blum, Newsroom Innovation Director at American Lawyer Media.
Vanessa is ALM’s first Director of Newsroom Innovation, a role that combines vision, leadership, and editorial expertise. A graduate of Northwestern University’s Medill School of Journalism, Vanessa covered courts and the legal industry in Washington D.C. and South Florida before joining ALM in San Francisco in 2012. She served as managing editor of The Recorder and led ALM’s national litigation desk before stepping into her current role in 2018. As newsroom innovation director, Vanessa has helped to conceive and launch several recent offerings for ALM including the new Law.com Radar, a tech-enabled website that provides customized early awareness of key legal d