popular as ever. >> reporter: every day, millions of dismembered torsos, heads and legs roll off the production lines in a little danish town called billund. legoland castle ramparts dominate the skylines. one in four people here work for lego. there's an international airport, one of only two in the whole country, built because of lego. and there's a lego museum that every new employee must visit. >> what we see here is big milestone in our history. >> reporter: there's something called an ideas house where in 1955, they invented the brick we know today. in '62, by the way, they invented the wheel. yep, this is my head made out of lego complete with receding hairline and massive chin. if this ghastly statue proves one thing, that you can make pretty much anything out of legos.