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The French luxury brand has entrusted Texen with the transition to PET of the compact case of its Le Blanc foundation, one of its iconic references. The choice of this complex material represented a strategic step for the brand and a new challenge for Texen.
From ABS to PET
Until now, this large, refillable compact was crafted from ABS, it is now made entirely from PET (with the exception of the pin and mirror). With this strategic choice, the brand is anticipating changes in European.
See a few examples of refillable packaging solutions from Chanel, Dr. Bronner s, and Evian from ThePackHub’s August Packaging Innovation Briefing Report.