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The Clubhouse fever may have finally broken as downloads for the live-audio app have started to nosedive over the past several weeks. However, marketers aren’t ready to part with the app just yet, opting to keep it as an experimental channel as the coronavirus pandemic lets up.
“Clubhouse has quickly ascended to be a stage for thought leaders to exchange and share ideas on different topics, and from a marketing perspective I don’t think the platform will go away anytime soon,” said Paige Francis, vp of global marketing at Marriott International.
Earlier this year, brands and agencies were clamoring to get onto the platform, including Marriott’s Courtyard hotel, which recently hosted an NFL Draft event on Clubhouse. Even as marketers have looked to experiment on the app, it’s still early days. Clubhouse recently rolled out a tipping feature and its first creator accelerator program, vying for content creators for the platform. And it also launched the much-awaited beta
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E-commerce stocks have been big winners over the last year, but some have gotten more attention than others.
CarParts.com (NASDAQ:PRTS) surged in the early stages of the crisis as sales from the small-cap stock formerly known as U.S. Auto Parts ramped up, riding tailwinds in both e-commerce and auto parts.
However, over the last few months, the stock has traded sideways as investors seem to believe its growth will soon normalize. The analyst consensus for 2021 revenue growth is just 11%, for example, following 58% top-line growth last year.