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Vanarama founder and chief executive Andy Alderson is “extremely positive” about his business’s prospects after kicking off plans for five-fold growth in the next four years with a record start to 2021.
Alderson took the decision to forge ahead with plans to further digitalise the leasing provider through artificial intelligence (AI) and automation when the COVID-19 coronavirus crisis hit last year and is now driving a branding exercise aimed at leveraging his significant growth ambitions.
Vanarama is aiming to see deal volumes rise from a projected 24,000 in 2021 – up from 12,000 in 2019 – and deliver a significant boost in its financial performance.