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Considerable attention has been paid to the problem of food waste on a worldwide scale. Evidence demonstrates that food waste occurs mostly in private households, and that home food waste has been identified as the leading cause of global food waste. Home food waste poses a severe threat to food security and involves environmental and financial ramifications. While this is a global issue, most studies on what motivates people to make changes that would result in less food waste have been conducted in wealthy countries. Integrating the Theory of Interpersonal Behavior (TIB), this study fills this gap by investigating the factors influencing Chinese household consumers’ intentions toward food waste reduction and their actual food waste behavior. This study used a cross-sectional survey approach to collect data from households using social media platforms. Partial least squares structural equation modeling was adopted to assess and evaluate the conceptual model. The empirical findin

Liao liSouth koreaLin guanSteg grootOjo fauziMkono hughesBhattacharya senSoorani ahmadvandWebb sheeranSocial cognitive