/PRNewswire/ What happens when you put some of the nation s hottest creators all in the same house together at the biggest music festival in the world?.
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What really makes a good influencer?
In a market flooded with influencers, authenticity, focused audience engagement, and great storytelling separate the excellent from the mediocre content creators. Guest Contributor /
Written by Liav Chen, Co-Founder and CEO of
There’s a lot of money to be made (and spent) in influencer marketing. Nearly 19% of marketers spent up to $5k in 2020 on influencer campaigns. And another18% spent between $100k and $500k, with a whopping7% spending over $1M.
Brands are shelling out the big bucks left and right to partner with the right influencer.
But what is the “right” influencer?
This guide dives into the top nine most important characteristics to look for in an influencer and breaks down what exactly makes a good influencer … well … good.