1 Introduction
Where opportunity exists, conceptual leaders stand ready and eager to innovate. The mobile web provides superb food for innovation, as evidenced by the immersive Ludwig II app by the Bavarian State Library, which includes augmented reality features like 3D pattern recognition so that historical digital objects appear on the mobile screen, triggered by the physical location of the user.
It’s also demonstrated by NASA, who created a mobile portal to learning about space through their latest images from space, video, news and social media activity. The Eyewitness app acts as a showcase for the best photography featured in the