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John Battelle s Search Blog A Big Day For Federated, and the Birth of Sovrn Holdings

John Battelle s Search Blog A Big Day For Federated, and the Birth of Sovrn Holdings
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John Battelle s Search Blog What Should the Ads Be Like?

(Part two of a series. Part one is here. The post that sparked the series is here). When I'm asked about my views of where digital marketing is headed, I often tell an anecdote about the past. I may have told it here before (5300 posts and ten years into this blog, I sometimes forget…

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John Battelle s Search Blog On Thneeds and the Death of Display

It's all over the news these days: Display advertising is dead. Or put more accurately, the world of "boxes and rectangles" is dead. No one pays attention to banner ads, the reasoning goes, and the model never really worked in the first place (except for direct response). Brand marketers are demanding more for their money,…

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John Battelle s Search Blog On Coming Back to FMP

Starting a business is a journey, as any founder will tell you. When I started Federated Media Publishing almost eight years ago, I did my best to collect all the lessons learned from Wired, The Industry Standard, and Web 2 Summit, and apply them to my new venture. One of those lessons was that it's…

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