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Having a purpose and building trust with the youth builds brands

Clicks has been rated as the top brand for experience and function and the most meaningful brand in the 2023 Kantar BrandZ Most Valuable South African Brands report.

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To build trust with the youth, brands need to be authentic and consistent

SPONSORED | The 2022 Sunday Times GenNext Report says purpose-driven brands that can identify with this influential market are more likely to gain their loyalty

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