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Lincoln Fonts Team Wrongheadedly Spurns Comic Sans Photo: Lincoln Be honest: When you’re looking at a vehicle, how much do you think about typeface? Probably not a lot, right? Well, Lincoln Motor Company has its own in-house team focused on finding the right font for the brand so that you don’t have to think about it. The Fonts Team, part of Lincoln Mexico, has the unenviable task of looking at different typefaces and determining which is the best for Lincoln’s SYNC infotainment systems and in-vehicle displays around the world. Their choice ultimately comes down to how legible a font is in multiple languages, whether it flows well, and whether it works harmoniously with the brand’s elevated identity.

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