Detailed text transcripts for TV channel - CNN - 20091215:00:16:00
>> go on, be a tiger. >> reporter: veteran michael newman had a bigger risk than some other sponsors, as woods was the center of their sales pitch. >> theyre not household names. sometimes they can create almost overnight connectability with consumers when they choose an athlete like tiger to associate with. >> reporter: nike, woods bigger sponsor is different. >> im tiger woods. >> im tiger woods. >> reporter: along with its ads, nike has a golf line strongly relying on tiger woods. nike is rei...
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