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>> successfully using social media to reach your target audience is an art that unfortunately some small businesses have failed to master. ink.com walks athrough five of the common donts you should be avoiding. one, obnoxious overmarketing, unless youre the most brilliant or funniest person alive, limit your posts to two to five each day. two, all take and no give. social networking is about interacting with people. follow others in your industry and share their posts. when a customer comments o...

And columnist for inc. magazine and ink.com. good to see both of you guys. >> great to be here. >> congratulations. >> thank you. >> such a huge milestone. >> its exciting. hopefully youll be around for the next ten years for us also. >> that would be great. >> the first question is taking on investors. >> were doing extremely well. we have wonderful cash flow. the business is growing at 100% plus every year. at what time do we involve other investors in order to take to us the next level? >> it...

They want secured loans, thats why the interest rates may be lower because if you dont pay they are going to take your factory or inventory. these tend to be unsecured in that there is no inventory. so thats why the interest rate may be higher. >> a little or a lot? >> maybe 10% or something. depends on the situation, your credit. >> jordan, thank you for stopping by. >> thank you, jj. travel can be a necessary but tedious part of running your small business. here now are ink.coms smart habits...

For ink magazine and ink.com. great to see both of you guys. you have been around since the very beginning. >> i cant believe it. congratulations. >> thank you. its very exciting. hopefully youll be around for the next ten years for us also. >> that would be great. >> the first question is about taking on investors. >> were doing extremely well, have wonderful cash flow. the business is growing 100% plus every year. at what time do we involve other investors in order to take us to the next level...

Those kinds of things that make your business effective. you want to look and apply those to your sales organization. when you only had one sales rep and you were the sales rep you had a close understanding of how that worked and what was good. you put five salespeople in there and pretty soon it can feel like its out of control unless you manage that closely. >> tom, i know this is an incredibly hard department for people to build out so we appreciate your advice. having done this a few times y...

Commercially cooked and they didnt like at it all. >> the feedback was like, you ruined my life. and i just realized, you know, its not worth losing that business. so thats the case where, you know, i could bring the food costs down but the trade-off isnt worth it. so we went back to cooking our roast beef. >> thats where the judgment comes in. some numbers matter more than others. and every business owner must decide what to do with the data once they get it. >> i cant say ive ever had a single...

Means to have their questions answered easily. they can use the site for troubleshooting before they buy or for care after the purchase. you can customize the chat box to fit your brands look and use the built-in analytics to keep track of overall satisfaction with your small business service. racking up soub scribers to your blog is a great way to build awareness for your start-up, but doing so requires more work than just hosting content here and there. here are five ways to grow the number ...

When needed to be here, or we needed her for a project. >> part of pamelas mission is to make sure that every customer knows they are just as valuable as the next. >> i want to take every clients job and make it so important, because each client really wants to feel like number one. it really doesnt matter to me if its small or large. >> it also reinforced for her the importance of being open and honest with her customers, and taking responsibility for your actions. >> learn by your mistakes. ap...

Ensure that people are spending time on the right things, and that youre not blindsided when something you think is really important, that they had put on the back burner, is not complete. well our app of the week can help you with this. week done is an interactive platform where people can record what theyve gotten accomplished and whats still on the to-do list. easy to read status reports are e-mailed to managers laying out an overview of the week. this way, you can better assign tasks and pla...

E-mail. you can include social content from facebook or twitter, or put photos and contact information there. it basically makes the signature on your e-mail nicer than what most of us can do on our own. emergencies can strike at any time, and without warning. whether its weather related, or water main break, your company needs to be prepared. so here now are five things you can do to keep the disruption to your business to a minimum courtesy of ink.com. number one, understand the threats. kno...