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Local farmers will soon have the opportunity to sell their product directly to restaurants, caterers, manufacturers, hotels and retailers via an online networking hub, effectively eliminating the middle man.
10th May 2021
According to the Africa Agriculture Status Report 2020 released in September last year, today, and even more so tomorrow – Africa’s rapidly growing cities and food markets offer the largest and fastest growing opportunity available to the continent’s 60 million farms, and half of these farms involve young people, contrary to widely held perceptions.
The report, titled “Feeding Africa’s Cities: Opportunities, Challenges and Policies for Linking Farmers with Growing Urban Food Markets” acknowledges that the Alliance for a Green Revolution in Africa (AGRA) and its partners’ core commitment to smallholders agriculture must now focus “on urban food markets, to position domestic suppliers as competitive, responsive and safe; to provide the right signals and input to those markets; and continue growing opportunities for young people in the agriculture sector”.