Bondee, a next-generation social platform that transforms the way people interact with the real world, announced today the appointment of Lionel Sim as Head of Commercial. In this role, Lionel will manage all corporate partnerships and commercial initiatives, backing Bondee's efforts to further drive engagement with users and brands across the region.
Ex-TikTok and WeChat senior exec Lionel Sim joins Bondee | News
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Livewire appoints Australian and global senior executives for rapid expansion
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Lionel Sim is director, global enablement and education at TikTok
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By Shawn Lim-02 February 2021 11:45am
TikTok will collaborate with its creator community to build a network of creators to partner with WPP
TikTok has formed a global partnership with agency holding group WPP to train network’s executives, give its clients a first-hand look at products, and work on brand safety.
He had also pointed out that marketers tend to simply use content produced for social media platforms and repost it on TikTok – without understanding the need for a bespoke approach that considers music, hashtags, or an active call-to-action.
The platform has taken a proactive approach in Asia Pacific, setting up training programmes for media agencies, so that they better understand its capabilities for advertisers.