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Startup InnoBev says its botanical formula will naturally wake you up within minutes and stave off tired feelings for hours.

Managing Editor Sprouts Farmers Market is working with L.A. Libations on an in-store program that sets up innovation displays near checkout that will be refreshed with new beverage brands three times a year. Sprouts Farmers Market has joined forces with L.A. Libations, a beverage creator, incubator and accelerator, to roll out seven emerging brands at 50 stores in California, as part of L.A. Libations’ SoCal Incubation Program (SIP). The new brands will augment Sprouts’...

Partnership with L.A. Libations features special innovation displays that will refresh three times a year Natural retailer Sprouts Farmers Market has joined with beverage creator L.A. Libations to launch emerging brands at 50 select stores in California as part of L.A. Libations’ SoCal Incubation Program. The partnership will kick off on New Year’s Day with the rollout of seven ready-to-drink functional beverages at the Sprouts stores. “Sprouts shoppers are enthusiastic about sampli...