After being diagnosed with Lupus, Caragh Keane created Superkeen, the UK's first Auto-Immune Friendly food brand focused on anti-inflammatory diets. P.
April 27, 2021 4:36 pm
B&B Studio has crafted the new identity for insect-based pet food Aardvark, which imagines “sustainability through a pet’s eyes”.
As well as designing the logo and wider identity for Aardvark, the London-based studio has also created the packaging.
Insect protein has been endorsed by the British Veterinary Association, and Aardvark’s range has been developed in collaboration with vets and pet nutritionists.
“Imagining sustainability through a pet’s eyes”
The brand focuses on “sustainability rather than the ingredient”, B&B head of strategy Lisa Desforges says. The sustainable pet food market is on the rise, according to Desforges, and the studio hoped to differentiate Aardvark by “imagining sustainability through a pet’s eyes”.
April 27, 2021 4:36 pm
B&B Studio has crafted the new identity for insect-based pet food Aardvark, which imagines “sustainability through a pet’s eyes”.
As well as designing the logo and wider identity for Aardvark, the London-based studio has also created the packaging.
Insect protein has been endorsed by the British Veterinary Association, and Aardvark’s range has been developed in collaboration with vets and pet nutritionists.
“Imagining sustainability through a pet’s eyes”
The brand focuses on “sustainability rather than the ingredient”, B&B head of strategy Lisa Desforges says. The sustainable pet food market is on the rise, according to Desforges, and the studio hoped to differentiate Aardvark by “imagining sustainability through a pet’s eyes”.