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The best rebrands of the 2000s

From generative logos to complete company overhauls, rebranding was on the rise as tech advanced at lightning speed

United kingdomUnited statesCity ofAbigail baldwinZhua chenLisa franckStefan sagmeisterKashiwa satoTiger woodsIan pagetChris newellKen yarwoodAllen adamsonWolff olinsNazy farkhondehMedia lab

The best rebrands of the 2010s, chosen by experts

As multi-channel campaigns evolved, brands turned to brazen adverts, stripped-back logos and brand new names

United statesUnited kingdomCity ofDerek kochBloomberg businessweekScott chapmanLisa franckIsaiah mustafaSarah macphersonGemma wilsonChris newellBen jonesJonny aldrichRichard turleyAdrianna parsonsAbigail baldwin

The best rebrands of 2020s (so far)

From nostalgic revisions to bold new campaigns – these are the best rebrands of the decade, as picked by industry experts.

France generalSan franciscoUnited statesUnited kingdomCity ofJonny aldrichRiccardo tisciJack coxAbigail baldwinGaby watsonScott chapmanSarah macphersonJones knowles ritchieOconnor edwardsStephanie zabalaAllen adamson

The best adverts of the 1990s

From cinematic epics to iconic silliness, these are the best ads of the decade as picked by industry experts.

United statesUnited kingdomNew yorkCity ofPittman hensleyRoberto carlosOlivierio toscaniDavid fincherJonathan glazerArivaldo ferreiraHolly bamfordSimons palmerRob fletcherRichard dreyfusPaul hirschTom selleck

The best logos of the 1930s

From the commanding to the playful, in an era of global turmoil and transformation, these are the best logos of the 1930s, as picked by designers and industry experts.

United kingdomCity ofLisa franckDerek kochFrank mason robinsonJohn randallAutomobili torinoSaul bassJohn stith pembertonMax fieldDyneisha grossLatin horchAugust horchIan pagetGeorge eastmanLeigh chandler

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