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Tuesday, April 13, 2021 Continuing the National Law Review’s overview of the Good2bSocial digital marketing certification, this week we look to Email Marketing for law firms. Email Marketing is a critical element of law firm digital marketing, and the Good2bSocial Digital Marketing Certification provides an overview of key principles such as Email Segmentation, A/B Testing and Email Marketing Drip Campaigns. Kevin Vermeulen Good2bSocial’s COO:, “There is a natural sense of urgency that tends to accompany the legal field that marketers can take advantage of with email marketing.” HowEmail Marketing Benefits your Law Firm Email Marketing, if done correctly, can be a great way to stay top of mind as a regular presence in your client’s and potential client’s inbox, and a consistent source of leads.  Modern life requires close attention to email, so if you can build a list that is engaged, and if you provide useful content, your law firm’s email marketing progr

United statesKevin vermeulenLaw firmDigital academy for law firms inbound marketingNational lawNational law reviewSocial digital marketing certificationMarketing dripKevin vermeulen goodMarketing benefitsList segmentationSegment your email listsRight audienceSplit testingClient journey mappingRead part