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From shoppable impressions to shopfront intentions

As part of The Drum’s Retail Deep Dive, iProspect’s Dan Friel tells us how advanced media tech and platforms are reimagining what the customer journey could look like for mainstream brands, simplifying and shortening journeys that have historically been complex and opaque.

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Livestream shopping on social media shows potential in the US — Quartz

Livestream shopping on social media shows potential in the US — Quartz
qz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from qz.com Daily Mail and Mail on Sunday newspapers.

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Livestream e-commerce: Why companies and brands need to tune in – TechCrunch

Livestream e-commerce: Why companies and brands need to tune in – TechCrunch
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YouTube to pilot test shopping from livestreams with select creators – TechCrunch

YouTube to pilot test shopping from livestreams with select creators – TechCrunch
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How important will livestreaming be for social commerce in 2021?

How important will livestreaming be for social commerce in 2021?
emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.

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