by Stephen Chapman
Shopper Media Group has been acquired by specialist marketing and communications firm, Next 15 Communications Group.
The deal is for an initial consideration of £15.7m and a further deferred amount, to be paid over the next few years.
Shopper Media Group is a data-led business, based in Manchester, Liverpool and London and includes Capture Marketing, Lobster Agency and Threefold.
“SMG has been leading the way in connected commerce marketing for the past 12 years, building data-driven tools for brands and retailers to unlock real value at the point of consideration and purchase,” said Sam Knights, CEO of Shopper Media Group.