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Health Tech Startup Oura drives multi-market growth through localization
News Highlights: Health Tech Startup Oura drives multi-market growth through localization
At the Finnish health technology company Oura HealthLocalization is considered a revenue engine and is critical to the growth of multiple markets. “Localization is an investment we make, not only in global growth, but also as part of our mission to empower people worldwide to take responsibility for their personal health,” said Tarja Karjalainen, Localization Program Manager at Oura.
Founded in 2013, Oura Health is headquartered in Oulu, Finland, with offices in Helsinki and San Francisco. The company is best known for its flagship product, Oura Ring, a wearable smart ring that provides personalized sleep and overall health insights. The ring is worn on each finger and works in tandem with a mobile app that provides daily guidance to users to better understand their body, improve health and achieve fitness goals.