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Exclusive: Yahoo s ID Testing Lets Advertisers Compare Campaigns Without Cookies

Exclusive: Yahoo s ID Testing Lets Advertisers Compare Campaigns Without Cookies
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Loch roseKristy quagliarielloAdam roodmanYahoo identity solutionsEgen solutionsKlick healthIdentity solutionsNext gen solutionsMarketers eye transaction dataWorld withoutShiv guptaYahoo identityGoogle privacy sandbox

Apple s Safari Quietly Made It Harder for Sites to Work With Third Parties Like Google Analytics

Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites.

Ratko vidakovicAnton lipkanouLoch roseJen simmonsJonathan mendezGoogle analyticsAdobe analyticsGithub appleApple evangelistGoogle ads

Safari tightens grip on third-party interactions

Advertisers say the change creates a lot of blind spots and a lot of unnecessary headaches.

Anton lipkanouNicole farleyLoch roseJen simmonsGoogle analyticsAdobe analyticsApple evangelistSearch engine landMarine corps

Google s Latest Adjustments to Topics, Again, Favors Large Publishers

Topics is only available for 5% of Chrome browsers. Still, there are growing concerns over if it will really help publishers.

Don martiLoch roseJames rosewellPrivacy sandboxKelley blue book

Marketers Search for Alternatives as Meta Changes Teen Targeting Rules

No longer able to target by gender or app activity, brands are going to new platforms and adopting new strategies to reach teenagers.

New yorkUnited statesBryan oloughlinLoch roseAndrew sandovalAshley karim kinceyNew york timesBryano loughlinHarley block

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