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Trends show shoppers have held onto many of the habits developed during the height of the pandemic. Insider's list recognizes the innovative leaders in retail technology.

These founders are building six-figure businesses and attracting investors like Drake while helping creators sell their wares.

Whatnot Raises $50M Series B Led by Y Combinator Continuity to Cement Its Leadership as The Largest Live Shopping Platform in the US The company plans to use the funding to double down on sports card and memorabilia, which has quickly grown to become the #1 category on the platform News provided by Share this article Share this article LOS ANGELES, May 25, 2021 /PRNewswire/ -- Today, Whatnot announced it has raised $50M in Series B funding, led by Anu Hariharan from Y Combinator Continuity, wit...

Courtesy of Robert Valentine and Lisa Busco This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Livestream shopping in the US is estimated to be a $6 billion market this year. There are several apps and services you can use to incorporate livestream into your sales strategy. This guide breaks down each of the top apps, how much they cost, and how to use them. Livestream shopping is...

How the top livestreaming platforms compare There are several startups taking on the livestream market in the US, but a few apps in particular stand out in the ways they make this sales channel accessible to small businesses.  Cindy Cortez is the owner of Newtown HQ, a retail store in New York. She uses Popshop Live to sell to customers around the country. Jennifer Ortakales Dawkins/Insider Popshop Live: for independent retailer...

Live Stream Shopping Platform and Marketplace Whatnot Raises $20M Series A to Become the Premier Platform to Buy and Sell Collectibles Led by Andreessen Horowitz, the round will enable Whatnot to aggressively expand from valuable collectibles like Pokemon and sports cards to other related categories News provided by Share this article Share this article LOS ANGELES, March 4, 2021 /PRNewswire/ -- Today, Whatnot announced it has raised $20M in Series A funding, led by Connie Chan, General Partne...

Whatnot, a Los Angeles, CA-based live-streaming platform and marketplace that allows collectors and enthusiasts to connect with their community to buy and sell verified products, raised $4M in seed funding. Backers included Scribble Ventures, Wonder Ventures, Operator Partners, Y Combinator, Liquid 2 Ventures, Twenty Two Ventures and other investors. The company plans to use the funds to invest in growing the team, scaling their operations and expanding into new categories including video g...