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AD-VANTAGE: The Interplay between Ad Words and Trademarks

This article discusses how modern digital marketing has given rise to new legal considerations, as businesses grapple with the delicate balance between brand protection and the freedom to advertise in the online sphere.

Google adwordsMakemytrip india privateDelhi high courtLogisticsp ltd orsGoogle ads programPrivate limitedGoogle adsTrademarks actTrade marks actKeyword advertisingTrademark infringementSad wordsDigital marketingVip protectionGoogle llcv makemytrip india private limited and orsDrs logisticsp ltd amp orsv google india pvt

Booking com using MakeMyTrip trademarks in Google Ads does not amount to infringement: Delhi High Court

A Division Bench said that mere use of trademarks as keywords by competitors absent any confusion or deceit, does not per se amount to infringing use.

Amit mahajanLogisticsp ltd orsGoogle ad programA division bench of justices vibhu bakhruDivision benchJustices vibhu bakhruDelhi high courtBooking comMake my trip indiaTrademark infringementGoogle adsGoogle ads programmeUse of trademark in google ads programmePassing offGoogle llcv makemytrip india private limited and orsGoogle llcv drs logisticsp ltd amp ors

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