BMW Will Actively Shame Drivers With Expired Warranties Using Billboards
autoevolution 24 Dec 2020, 9:27 UTC · by 1 photo The campaign will be implemented in the UK only, for the time being, as part of a move to drive up warranty sales. BMW Financial Services and Allianz Partners UK have devised it, saying in a statement that drivers of BMWs lacking insurance will be called out in traffic for it by means of interactive billboards, Motoring Research reports. The billboard signs will be using Vehicle Detection Technology, reading plates and running registratio...
United Kingdom Financial Services Vehicle Detection Technology Allianz Partners United Kingdom Motoring Research Bmw Warranty
Source: autoevolution.com