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Revenue management & customer satisfaction: friends, foes, somewhere in between?

In the early stages of Revenue Management, cranking up rates when the hotel was on a clear path to selling out was about all it took to be a successful Revenue Manager. But as digital transformation has taken hold in hotels, the role, and the definition of success, have evolved greatly. Once the gold standard, technical knowledge and decent Excel skills are now table stakes. Todays successful Revenue Manager must focus far beyond forecasting and setting prices. A mastery of the constantly evolvi...
Raul Moronta Oleksii Kapichin Ira Vouk Max Starkov Pablo Torres Hotel Consultant Trainer

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