Loo Yong News Today

Following the launch of Singapore Airlines’ global brand campaign ‘Welcome to World Class’ in early 2023, the award-winning airline has once again collaborated with TBWASingapore to release a new campaign film capturing the emotions and moments at 30,000 ft.

Shot in tandem with TBWA Singapore, the next iteration of the airline's global 'Welcome to World Class' campaign showcases how inspiration can strike at any moment, even if it's mid-flight.

TBWA\ names Tessa Conrad as Asia regional head of innovation Details 07 May 2021 TBWA\ Worldwide has appointed Tessa Conrad as Asia regional head of innovation. Conrad (pictured) will be based out of TBWA\ Singapore and will be responsible for accelerating the collective’s innovation strategy across the region for client partners, the Singapore agency and the Asia collective. She will build on existing foundations, tracking and scaling current capabi...

TBWA\ Singapore ramps up creative offerings with a slew of hires Details 09 April 2021 TBWA\ Singapore has added eight new hires to its creative roster, including former Ogilvy creative director, Loo Yong Ping. Loo brings over 10 years of experience across multi-platform and has experience with integrated work. Loo has worked with global agencies such as Ogilvy and Tribal DDB, media companies BBC and Fox International, and with brands such as HSBC, M...