Page 6 - Lori Wright News Today

Apple vs Microsoft: The titans of tech are brawling again At a virtual product launch in November for Apple’s Mac reboot, actor John Hodgman appeared in a nerdy, ill-fitting suit before a white backdrop. “Stop, hang on, wait, one more thing, hi, I’m a PC,” he said, reprising the popular Mac vs PC television commercials of a decade ago that not so subtly telegraphed the idea that Apple was cool and Microsoft wasn’t. The event was held to let Mac fans know the new machines were getting ...

May 15, 2021 At a virtual product launch in November for Apple’s Mac reboot, actor John Hodgman appeared in a nerdy, ill-fitting suit before a white backdrop. “Stop, hang on, wait, one more thing, hi, I’m a PC,” he said, reprising the popular Mac vs. PC television commercials of a decade ago that not so subtly telegraphed the idea that Apple was cool and Microsoft wasn’t. The event was held to let Mac fans know the new machines were getting a processor with more sizzle. But t...

A man leaves an Apple store in Beijing, Thursday, Jan. 3, 2019. (AP Photo/Andy Wong) OAKLAND, Calif. (CN) — With much of the antitrust fight between Apple and Fortnite maker Epic Games centering on consumer choice and convenience, the warring tech giants trotted out dueling experts Thursday to quibble over whether computers and consoles are meaningful substitutes for iOS gaming and digital transactions.  The dispute started when Epic Games introduced a “hotfix” to the iOS version of Fort...

Apple needs to show iOS allows competition... while justifying locking it down Share this story The Epic v. Apple trial will deliver a verdict on whether Apple is suppressing competition. But if you were watching Wednesday’s testimony, you could easily end up more confused about what its App Store actually allows. Apple says iOS users benefit from a locked-down, curated platform. It rejects “stores within stores” like the Epic Games Store, which could allegedly expose users to harmful a...

Much of the Epic v. Apple antitrust trial so far has consisted of expert witnesses called by the two companies to explain why their position is right, and thats led to each side doing their best to attack that expertise. Under cross-examination, Epics counsel questioned University of Pennsylvania Wharton economist Professor Lorin Hitt about his testimony on the friction developers would face if they tried to move customers to a different platform in the event of Apple raising its prices. Hitt h...

Last week, on the first day of the trial in Epic Games’ antitrust lawsuit against Apple, Apple’s attorney made an argument that amounted to “we shouldn’t even be here.” The dispute between the two companies began last year when Epic intentionally broke Apple’s rules by setting up its own in-app payment system in the iOS version of its game Fortnite, getting banned from the App Store in the process. Thanks to that stunt—which included a very pointed parody of Apple’s famous “1...

Epic Games’ economic expert testified that Apple restrains competition in its App Store in a closely watched antitrust battle between two tech giants. In his testimony, economist David Evans noted that Apple’s App Store profits are “vastly higher” than those of most online stores. Customers leave an Apple store on the 3rd Street Promenade in Santa Monica, Calif., in 2019. (AP Photo/Richard Vogel) OAKLAND, Calif. (CN) — The federal judge overseeing the antitrust fight between Apple an...

Were more than a third of a way into the long-awaited Epic vs Apple antitrust trial, but theres still no indication as to where the gavel may fall when the case comes to a close. GamesIndustry.biz spoke to legal experts who specialise in this field to get more insight into what we have learned so far, how well each party is putting forward their argument, and what we might expect as the focus shifts from Epic to Apple. The opening week has concentrated on Epic as the plaintiff putting forward i...

Apple vs. Epic court battle: Xbox believed two major Nintendo Switch games were coming in 2020 By Bang Showbiz Share Xbox expected The Legend of Zelda: Breath of the Wild 2 and Metroid Prime 4 to be released last year. The brands business boss Lori Wright has testified in the ongoing Apple vs. Epic court case, and a redacted internal Microsoft document was entered into evidence. As reported by GameSpot, plenty of the information is old and outdated - such as using Project Scarlett instead of Xb...

Xbox never generated profit for Microsoft, confirms top exec in Apple-Epic court case During the Apple vs Epic trial, a top Microsoft executive confirmed that the companys Xbox business has always sold its gaming consoles at a loss. Sarthak Dogra | May 11, 2021 | Updated 12:58 IST Highlights The company compensates for those losses through revenue generated from its app store. The confirmation came in response to a series of questions put up by an Epic Games lawyer. When two bigwigs of an indu...